During a televised press conference from Etihad Stadium on Wednesday 24th May, Philip Perham, managing director of Fujitsu General Australia, announced the brand had renewed its contract with the Essendon Football Club until 2021.
“Fujitsu is proud to continue as co-major partner of the Essendon Football Cub. The partnership is one based on common organisational values, and is in line with Fujitsu General’s focus on giving back to the community through Australian sport and other community initiatives,” commented Perham.
“Fujitsu is hugely supportive of the great work the Club does in the community with outreach programs centred on four key areas: Indigenous, Multicultural, Youth and Education, as well as grass roots community programs.
“From the perspective of brand awareness, member and fan engagement, and business development there have been substantial gains made and relationships built through the Clubs’ national business network over the past three years,” stated Perham.
“This partnership presents Fujitsu with the opportunity to engage with the Club’s 65,000 plus members, and with this season’s strong game attendance we see a future full of promise for the new generation Bombers.”
“We wish the entire management team, support staff, players and supporters, all the best for the balance of the 2017 season and beyond. Most of all we’re looking forward to continuing to be part of the comeback story of this truly great Australian sporting club,” said Perham.
To date, Fujitsu has provided its customers and consumers with numerous opportunities to be part of the sponsorship program. Customers have enjoyed rewards that included travelling with the team as well as building business relationships, while consumers have had opportunities to win ‘money can’t buy experiences’ to engage with their sporting heroes, as well as participate in fun game day activations.
The renewed contract confirms Fujitsu General will remain on the Club’s playing Guernsey as co-major partner for the 2018 to 2021 AFL seasons.
by Fujitsu General Australia | May 24, 2017