Fujitsu General has kicked off a comprehensive television and print advertising campaign to drive customers to their growing retailer and dealer networks throughout the off-peak season.
The theme for this year’s campaign – ‘Fujitsu air conditioners hidden talent: they heat as well as cool’ – will help educate Australians about the often overlooked benefit of choosing reverse cycle air conditioning. The ad features brand ambassador Mark Taylor, surprising people with his hidden talent of ’playing’ the mandolin.
The TV campaign will start screening nationally in March, and run through to winter, across all free-to-air and selected subscription networks. Fujitsu General is also targeting consumers looking to update their home heating solutions through a selection of aspirational, national home magazines, websites and cinema advertising in Sydney and Melbourne.
“The television and print campaign to support retailers this winter aims to educate consumers about the effectiveness and efficiency of air conditioning, positioning it as a smart heating solution for the home,” commented Marc Cheah, Fujitsu General national marketing manager.
“By consistently focusing on one key message across all platforms, Fujitsu will maximise the campaign’s impact and effectiveness.”
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